* Klara, Robert. “Bad Grammar Are Bad for Branding Why is marketing becoming increasingly illiterate?” ADWEEK, 09 May 2014. Web. 26 Aug. 2014. http://www.adweek.com/news/advertising-branding/bad-grammar-are-bad-branding-157579
* Studies by Internet marketing firms Global Lingo and Standing Dog Interactive
Did you know?
“… 74% of consumers pay attention to the correctness of the prose on company websites and 59% of respondents said they would avoid doing business with a company that’s made obvious errors … 58% of consumers were either ‘somewhat’ or ‘very’ annoyed by the presence of copy errors.” *
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